They are all similar but not exactly the same

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Sadat Rayid Odowa: Following
  
  
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  Oscar Soto: i dont know much about medical devices but i can explain in a different topic. So I dropped my phone and broke the screen. so i search in Google "how to fix screen on phone." I am searching for result that only talk about fixing phone screen. The intent is finding a source to fixing phone screens. Not a page about fixing the phone`s speaker or updating phone or fixing phone`s power button.
  
  
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  Oscar Soto: If I find a page about fixing phone screen and other subtopics that helps me like to picking the right material like glass or plastic. or also talks about how to care for replacement screen afterward. that is also helpful for me and fills intent
  
  
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  Ivana OV Ćirković: I’d do it this way: option one where I create a cornerstone piece of content with every detail - say Medical Device consulting and the rest are subheadings with paragraph length explanation. And then, every other kw as a separate more detailed contwnt piece that links to the first one and vice versa.
  
  
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  Ammon Johns: "Medical Device" feels very broad and generic, covering everything from a heart pump to a vibrator. I have the strong feeling that anyone actually developing or producing medical devices will be likely to be a lot more specific about the type of device.
  
  Remember, digital ink is free. There is no limit to how many different pages targeting different specific cases you can have, other than your own ability to manage them, to create a meaningful information architecture that includes them, and to attract the links to make them `important` enough to all be indexed swiftly and regularly.
  
  A prosthetic, for example, could be termed a `medical device`, but nobody working in that area would use the term, and would be specific about prosthetics. The exact same is true for everything from MRI scanners to scalpels.
  
  
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  Ben Dadoun: Ammon Johns I disagree. Look up “Medical device consulting” and you will find all the first pages are talking about the same topic. The service in question is consulting for medical devices not vibrators…
  
  
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  Ben Dadoun: Ammon Johns Also I see your are the group admin.Thanks for your reply, but it really doesn’t answer my question
  
  
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  Ammon Johns: Ben Dadoun it does, you just are not yet at the point where you can understand it.
  
  Look at the results yourself.
  
  No, really look.
  
  Spotted it yet?
  
  Almost every result listed is a generic homepage for a company, not their landing pages. See it now?
  
  What if all those pages are not targeted at someone actually wanting a consulting service for use, but for one to partner with, to supply to, or to reach out to for journalistic questions? Do you know the field well enough to know?
  
  KNOWING is keyword research.
  
  
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  Ammon Johns: Away from the specifics of `medical device` being too generic in the real world, lets go to the core question - how to target variations.
  
  First, understand that just because you may not be enough of an expert in a given field to understand, or even recognize, the intent difference between someone asking for `development consulting` and someone asking for `strategy consulting` does not necessarily mean there isn`t one, or that it is minor. Those are VERY different things.
  
  So, remembering what I said in my previous comment, digital ink is free, it is often the best idea to have individual pages for all of the variants, provided you can learn enough about the topic to actually create original and useful content specific to the precise topic.
  
  Obviously, if you can`t create meaningful, specific content, then don`t just attempt to reword the same content with different keywords. The effect would not be good, and would weaken the reputation of the site and its content.
  
  People ALWAYS have a reason for wording a query one way over another. There is always an entire story, and a specific need, in that difference. This is why subject matter experts for creating content are so vital, and why third-party content from content farms generally sucks - most don`t put in the work to deeply learn the topic.