(Entry was posted by Melinda Paulsell on this post in the Dumb SEO Questions community on Facebook, 11/11/2021).

I am in the process of starting a website

SEO Domain Question. I am in the process of starting a website emphasizing cheerleading exercise and injury prevention. I have purchased the domains cheerexercise.com and cheerexerciseandinjuryprevention.com. Keyword research showed higher volume for cheer exercise whereas cheer injury prevention has very little. I think cheerexercise.com is the way to go but I want hear other thought before proceeding. Also, I was thinking of making the logo â€œcheerXâ€ for short as it is a nice play on â€œcheer exerciseâ€ (domain for cheerx.com is taken but not active). Thoughts?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Masum AK: Try to keep it short, easy to say, easy to memorize. Don`t need to go with the exact match domain anymore. Short one will be a great choice. thanks
Melinda Paulsell: Masum AK Excellent! Thank you!!!
Josh Levenson: Choose the one you think better represents your brand. Keywords in url are negligible ranking factor.
Melinda Paulsell: Josh Levenson This good to know! I thought it was a big ranking factor so I was worried about making the wrong choice.
Josh Levenson: Nah. Just choose a decent name...which isn`t easy either. But you have one less variable to worry about.
Richard Hearne: Shorter for sure.
Ammon Johns: Shorter is better.

There is a solid reason why there is Amazon and not AmazonOnlineShopping, Google and not GoogleSearchAndAnswerEngine, Apple not AppleComputersAndTech, and so forth.

Make it easy to type, easy to pass on, etc.