Dumb SEO Questions

(Entry was posted by JL Faverio on this post in the Dumb SEO Questions community on Facebook, Thursday, March 14, 2019).

The school of SEO

Was thinking last night about marketing schools and wondered...

...is there an official class or program taught by schools to learn SEO - anywhere?

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Selected answers from the Dumb SEO Questions G+ community.

  • Michael Martinez: Yup. There are plenty. And I wouldn`t trust what they teach farther than I can throw their books. They do teach some good stuff. But they also teach some bad stuff. They have no professional standards to certify to. Hence, it`s whatever an aggressive marketer can sell to the schools that gets taught.
  • Travis Bailey: ^^^This.
  • JL Faverio: can you name one or two for me to check out?
  • Usman Mughal: Am seo expert talk to me tonight
  • Tim van Iersel: Yes, in the Netherlands there are multiple Universities (of applied science) teaching it as a part of online marketing. There’s also a course SEO on Coursera by Davis university of California
  • JL Faverio: thanks I`ll check that out tomorrow!
  • Michael Martinez: I don`t endorse any specific SEO classes but if you find one with an instructor you`re familiar with, learning in a structured environment can be a good thing. I taught an in-house SEO class for 2 years at 1 company and participated in a corporate training program at another. While I don`t see myself as an educator, the classroom format brings a lot to the experience for both instructors and students.
  • JL Faverio: nice thank you.
  • Walter Mrowczynski III: If there were any "official" ones, you can bet your ass that Google would have already been over it. But being that Google constantly changes algorithms, anything you learn (besides the basics) will be outdated in a short amount of time.
  • Micah Fisher-Kirshner: Eric Enge does a course in SEO at UC Davis last I recall?
  • JL Faverio: no kidding?
  • JL Faverio: this is great thank you.
  • Benj Arriola: I teach SEO at San Diego State (SDSU)
  • Benj Arriola: It’s my first time teaching it too where they invited me to teach it as I was recommended by industry peers. It’s a 6 day, once a week, 3-hour per day class and I’m half way through the class. And all I can say is I still feel you need more time to truly learn SEO, even though I get to cover a lot in 3 hours, I know the students will not absorb everything in 3 hours. They won’t be experts after the course however they will be equipped with the basic overview, some knowledge of what really happens in SEO, I get to throw out outdated things they may not be aware of that they read online, and I give them a wealth of resources to go to if they do want to pursue getting into SEO.
  • Micah Fisher-Kirshner: I should tell my older brother to go crash your class...
  • Benj Arriola: It`s one of the classes in this marketing certificate course. So aside from SEO, they can take other courses too, there is a separate content marketing class, branding, analytics, etc.
  • JL Faverio: how fun for both you and your students. Congrats!
  • JL Faverio: absolutely awesome.
  • Benj Arriola: thanks
  • Perry Bernard: I think you all know how fast SEO changes. Do you also know how long it takes for a University curriculum to be set on a topic like this? What I have seen from a friend doing SEO as a component in a marketing degree here, it’s either very general or 3 years out of date.
  • Steve Wiideman: Yes. I`m teaching one at CSUF that starts April 8th.
  • JL Faverio: what?!? Nice Steve!
  • Steve Toth: I`m sure `s class is great. Having taught at a private institution myself, I`d say be cautious -- especially if the lecturer doesn`t get to create their own curriculum (as was the case with me). The course material was very watered down from what I would like to have taught.
  • Steve Wiideman: I saw the previous lessons and understand where you are coming from.
  • Steve Toth: good luck. I`m sure you`ll do great!
  • Steve Wiideman: thanks man!

View original question in the Dumb SEO Questions community on G+, Thursday, March 14, 2019).

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