Dumb SEO Questions

(Entry was posted by Lisa Missenda on this post in the Dumb SEO Questions community on Facebook, Thursday, October 27, 2022).

The first paragraph does not include keyword phrase

Hi, I am working with a business owner who is writing blog posts. He uses a storytelling approach which means the first paragraph of his blog does not include his keyword phrase. He tells an allegorical story in the first paragraph. How can I help his blog`s SEO when his Keyword phrases don`t appear until the second paragraph?
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Selected answers from the Dumb SEO Questions G+ community.

  • Michael Martinez: They don`t always need to be in the 1st paragraph. What does Google Search Console show you?
  • Lisa Missenda: Michael Martinez I will need to check - I am using Rank Math and they always give me a bad score because it is not in the first paragraph.
  • Bill Hartzer: Lisa I would ignore rank math. There are better on page SEO tools out there.
  • Tricia Barnes: Professional writer & content strategist here - You don`t necessarily need the keyword phrases in the first paragraph. Search engines do not look at a single post in isolation; they take into account hundreds of signals to decide where to rank a particular page or post.Review the analytics to see whether or not the posts are worthwhile from an SEO perspective. The worst-case scenario will be that they`re not helping him rank - they won`t damage SEO.
  • Kristen Hansen Lowrey: As a bypass, use a single descriptive sentence (almost like a subtitle) at the beginning of the post. Don’t make it a header, just centre it and italicise it so it stands out from the regular content. Use the keyword in this.
  • Lisa Missenda: Kristen Hansen Lowrey like this idea

View original question in the Dumb SEO Questions community on Facebook, Thursday, October 27, 2022).

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