Dumb SEO Questions

(Entry was posted by Saurabh Rawat on this post in the Dumb SEO Questions community on Facebook, 07/25/2019).

The age of a page, is it a ranking factor?

Domain age is not a ranking factor. okBut what about content/page age, is it a ranking factor? Actually we know new content take time to get ranking. That means, content age effect ranking. What you guys think about it.
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Dominik Mikula: Domain age is a ranking factor. That’s indisputable.
  • Saurabh Rawat: I think domain age is not a ranking factor but domain reputation is a ranking factor which only can be gained in long time. That is why people are confusing with this factor.
    Content doesn`t get better automatically just because it`s old.
  • Dominik Mikula: It is a factor. I`ve picked up so many expired domains and built out new sites. I`m talking about sites that have no links or a handful that were dropped and registered again after dropping out of the index. The perform much better and faster than brand new domains.

    That`s goes against the BS that Google trying to cram down our throats about domains being reset lol.

    I agree with you said about domain reputation. Just like an EMD doesn`t magically hit #1. It ranks fast when you work on that domain and less work is needed vs a branded domain for example. But in the long runs I`d rather have a branded domain.

    To many factors at play here. It`s hard to say domain age is not a factor as so much comes into play. It`s the whole picture of what is going on when you rank a site and you can`t remove age from that as it plays a part.

    That being said, and this confidants that to. When you let a domain index with no links and then work on it down the track it`s going to do better than a brand new domains.

    So once again to many variables to isolate one single element of SEO. You can`t do that.
  • Michael Martinez: There is no age signal for either domain or page, but something that has existed long enough to acquire backlinks or to achieve any kind of position in competitive SERPs may confer secondary benefits.

    With respect to picking up expired domains, the sooner you grab them the more likely you`ll benefit from any accrued links that Google has "forgotten".

    Google constantly recrawls the Web and though they occasionally crawl URLs that haven`t existed for years (and which have no links pointing to them), they also appear to drop things out of the index relatively quickly. Hence, even though they say they reset the link value for an expired domain, if they find a "new" link that has been there for years after you pick up the domain it could be allowed to confer value.

    By the same token, if you republish or redirect old URLs before all their accrued data has been purged from the index then hypothetically those signals might continue working.

    Of course, as many people learn the hard way, a lot of expired domains are burned for SEO by spammers who practice "churn and burn". If a domain comes with a manual action even when you get the penalty lifted via reconsideration request the domain may not perform as you wish.
  • Saurabh Rawat: Thanks everyone. Good things I have learnt today.
  • Larry Spencer: Nothing helps! Everything helps! Just another day of Google misdirection

View original question in the Dumb SEO Questions community on Facebook, 07/25/2019).