Should I localize my brand`s name?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Mateusz Mucha: Should I localize my brand's name?
  
  Say my website is called "Pico Computer" (in reality it's not, it's just a similar example) and it will be localized to 15+ languages.  ;In Polish, I could call it "Komputer Pico".  ;The website is after all kinds of computer-related questions (and the "Komputer X", "Komputer Y", "Komputer Z" phrases is what we're going after.
  
  Should I go with the English name for all localized websites, or use the name in a local language?
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  Tim Capper: Question:  ;when you say localise the brands name, I assume you are just changing the textual, logo name >> not talking about the domain / sub domain.
  
  If its just textual and logo, then I dont see a problem >> BUT from a branding point of view, I would not do it.
  
  Not ideal from a branding point of view
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  Dave Elliott: I agree with tim from a branding point of you. id keep it the same across the geos.
  
  Use your tagline for the alternate language. E.g Picto computing - expert pc and mac computer advice. With the expert... Changing for each geo.
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  Mateusz Mucha: Thanks ;+Tim Capper ;and +Dave Elliott. I was considering doing both the textual/logo name (Komputer Pico) AND the domain names (komputerpico.pl). Now I'll simply stick to the english version (so Pico Computer and picocomputer.pl).
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  Federico Sasso: My answer is not SEO related:
  There are instances when rebranding for a foreign market is worth considering, for example I worked for a company whose software product name in Poland was similar to the one of a local porn shops chain (the eventually decided to stick to the brand name, and who cares). Besides, rebranding is always tricky: if you already have registered a brand name for your country/continent, you'd not want to go through the brand registration costs again, nor taking the risk of choosing a name clashing with someone else's business.
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  Tim Capper: Interesting  ;+Federico Sasso ;
  
  I guess you need to check with marketing departments across the different countries and undertake a bit of research before making up your mind
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  Jon Tromans: I would second doing some research on translations of your name.
  
  Back in the 80's I remember a hair straightener being launched in Germany as Manure and the old Ford Cortina was Ford Curtains in Spain :D ;
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  Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:38:17 into the YouTube video: https://dumbseoquestions.com/q/should_i_localize_my_brands_name +Mateusz Mucha
  
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