Dumb SEO Questions

(Entry was posted by Kelly Butler on this post in the Dumb SEO Questions community on Facebook, 08/15/2019).

SERP snippet is prefaced by grey text

Doing SEO work for a client, and their google results snippet is prefaced by grey text that says "Results 12-18". I`m assuming this isn`t ideal haha - any idea where this is coming from/what I should do?! Thanks!!!
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Michael Martinez: Is it a sports site?
  • Kelly Butler: Michael Martinez no! Wellness centre (massage etc)
  • Kelly Butler: Sorry I meant to post a photo I will attach that
  • Anders Stensønes: Could it be mistakenly seeing some of the expected times for results after treatments as being structured data? Seems “Results: 12-18..” is a recurring text.

    More importantly- should you be charging your phone? 😋
  • Stockbridge Truslow: Yeah - this is a tricky little bugger.

    The text appears here (which proves Google does index hidden tabs - took me ages to find it - horrible horrible user experience there with that if I want to get more info for multiple things).

    There are two things most likely coming into play... first it`s in a list item. Next, you`ve got a "SearchAction" referring to this page.

    "@type":"SearchAction", "target":"https://dotcalmwellness.ca/?s=search_term_string", "query-input":"required name=search_term_string"

    So, since this is potentially a search results page (which is true for any Wordpress site, so there isn`t much you can do there) and since Google no longer uses "rel=prev/next" tags because stupid SEO people don`t know how to use it - it`s trying to determine aspects of the page by what it finds. Search results (or any pagination) format tends to be "Results: X - Y".

    Recommendations: Change all that copy to read "Results in 12-18 months (may vary)."

    Also (unrelated to the issue, but it`s driving me crazy)... get a link at the bottom of each of those "More Info" tabs that open up a mile down the page so that I can get back up to the choice section. https://dotcalmwellness.ca/#services
  • Kelly Butler: thank you SO MUCH!!! yes I`m trying to convince the client to actually break up all this info into separate pages ie: not all on the landing page (I didnt design the original website) as I think it would be much better for ease of use/SEO/load time - would that be correct?
  • Stockbridge Truslow: Yep. Especially in the days of mobile. Home page hits the key points and lets people go to inner pages for the specifics.
  • Kelly Butler: Stockbridge Truslow awesome thanks a ton!

View original question in the Dumb SEO Questions community on Facebook, 08/15/2019).