Yep when you have to work with other people things do not always go as planned...
To me, don`t enter the room like: "I have a great idea, now build it!".
Eric Enge originally shared:
Selling the Dev Team on Your SEO Project
This is often a very frustrating part of SEO. You come up with a fantastic idea on what to do, and it gets shot down by the CTO (or some other dev person).
Note that this problem is not limited to the tech team, sometimes you get shot down by the CEO, or the marketing person, or ...
The answer is always wrapped up in education, and success depends on just how good a teacher you are. I lay out the details in my latest post on Search Engine Land:
http://searchengineland.com/cto-hates-seo-project-211936?
Eric Enge`s photos
Eric Enge`s photos
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