Every week we get questions about how to optimise the title tag. This article doesn`t look at the ranking signal of the title tag. In contrast:
" If CTR is up considerably and ranking dropped slightly, it doesn’t matter. Relevant traffic is what matters, not an arbitrary ranking position. "
Ross Hudgens focusses on A/B tests where he changes the title tags with a two weeks time interval. Therefore " if your CTR jumped considerably and average position stayed relevantly flat, congrats, you’ve almost certainly made a successful change. If your average position jumped solidly and so did CTR, you might not be able to confidently determine your test was successful. "
After explaining how to measure CTR and how to get a confidence that a new title tag is better he continues with how to generate a better title tag...
h/t Pe lagic
Marcus Tandler originally shared:
Fantastic comprehensive post by Ross Hudgens of Siege Media > "How to improve Title Tag CTR by 20%+" > http://media.don.is/1BTNfIw | Some great actionable examples in this post #CTR #Optimization?
How to Improve Title Tag CTR by 20%+ - Siege Media
media.don.is
One of my favorite new actions for every new client we take on at Siege is analyzing title tags. There is still a glut of websites who are using 2005 title tag best practices, costing them significant profit in the process. Given what we know about over-optimization, Panda and the added potential that lower CTR could …
How to Improve Title Tag CTR by 20%+ - Siege Media
