Dumb SEO Questions

(Entry was posted by Edwin Jonk on this post in the Dumb SEO Questions community on Facebook, Monday, January 12, 2015).

Google distinguishes link volume and link quality

Even from the start (PageRank papers) Google distinguishes link volume and link quality. In essence that is what PageRank tries to do.

a page has high rank if the sum of the ranks of its backlinks is high. This covers both the case when a page has many backlinks and when a page has a few highly ranked backlinks. 1

Therefore the author Richard Baxter  starts with the statement:
" Link volume alone has not been a reliable, correlative metric for rankings for almost a decade "

He continues why link volume isn`t great and

" “link building” by its classic SEO definition becomes much more aligned to marketing and PR. We’re targeting sites that we know have a relevant audience and if you took search out of the equation entirely, there’d be a benefit to having that link in place. "

http://ilpubs.stanford.edu:8090/422/1/1999-66.pdf

 
On Link Volume for SEO - a helpful post from the team at Builtvisible.com
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Selected answers from the Dumb SEO Questions G+ community.

    View original question in the Dumb SEO Questions community on Facebook, Monday, January 12, 2015).

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