(Entry was posted by Edwin Jonk on this post in the Dumb SEO Questions community on Facebook, 04/22/2016).

Rank Tracking; Is It Useful in Modern SEO?

" _In the modern world of personalization, I don’t find straight-up rank tracking and reporting to be nearly as valuable as it once was, but that doesn’t mean we throw the baby out with the bath water, right?
Ultimately, like any SEO tool, you need to establish your own needs. I don’t like most tools ‘out of the box‘ to be honest. We want to go beyond the obvious and look for ways that it can be truly valuable, not just another data source._ " Rank Tracking; Is It Useful in Modern SEO?

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Edwin Jonk: " _In the modern world of personalization, I don’t find straight-up rank tracking and reporting to be nearly as valuable as it once was, but that doesn’t mean we throw the baby out with the bath water, right?
Ultimately, like any SEO tool, you need to establish your own needs. I don’t like most tools ‘out of the box‘ to be honest. We want to go beyond the obvious and look for ways that it can be truly valuable, not just another data source._ "