Dumb SEO Questions

(Entry was posted by Andres Felipe Echavarria Henao on this post in the Dumb SEO Questions community on Facebook, 09/07/2015).

Page Specific Metrics

Hello, anyone knows why this page is always ranking better than my page for the same keyword?, I supose to have better SEO metrics than the other page.  
This question begins at 00:57:52 into the clip. Did this video clip play correctly? Watch this question on YouTube commencing at 00:57:52
Video would not load
I see YouTube error message
I see static
Video clip did not start at this question

YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Andres Felipe Echavarria Henao: Hello, anyone knows why this page is always ranking better than my page for the same keyword?, I supose to have better SEO metrics than the other page.
  • Jann Grond: Do you try to outrank your competitor with a subsite? (example.com/subsite)

    It's hard to say without seeing your site but some internal linking may help.
  • Dave Elliott: The lack of internal links would be a worry. Is your page part of your main nav structure? Can Google read your nav bar(for example is it controlled by a javascript you have blocked via robots.txt)?
  • Andres Felipe Echavarria Henao: No actually this keyword is for the main page, the Kw is "software dental" and my site is softwaredentalink(dot)com, maybe is CTR? ;
  • Dave Elliott: You only mention the term twice on the page. Once in a slider, which may or may not get indexed(it looks like it is being indexed) and even if it does is likely to gain less of a benefit than a term non in a slider.

    & "Por qué Dentalink? El Software Dental" which you have made a link going back to itself(the home page). I don't know why you have done this and I am not sure how Google will treat this. ;

    As a first step i would recommend taking out the link for  ;"El Software Dental" I would also change the alt tag for the logo from "logo" to "Dentallink Software: Software Dental"

    I would also add a canonical tag to the page.

    You should also see if there is anywhere on the page where you can naturally drop in the term software dental and have a look at your image alt tags to see if it would make sense to add the keyword to any of these.

    That's a quick start anyway!
  • Andres Felipe Echavarria Henao: Thank you Dave and all of you guys for the help!

View original question in the Dumb SEO Questions community on Facebook, 09/07/2015).