Page Specific Metrics

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Andres Felipe Echavarria Henao: Hello, anyone knows why this page is always ranking better than my page for the same keyword?, I supose to have better SEO metrics than the other page.
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  Jann Grond: Do you try to outrank your competitor with a subsite? (example.com/subsite)
  
  It's hard to say without seeing your site but some internal linking may help.
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  Dave Elliott: The lack of internal links would be a worry. Is your page part of your main nav structure? Can Google read your nav bar(for example is it controlled by a javascript you have blocked via robots.txt)?
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  Andres Felipe Echavarria Henao: No actually this keyword is for the main page, the Kw is "software dental" and my site is softwaredentalink(dot)com, maybe is CTR? ;
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  Dave Elliott: You only mention the term twice on the page. Once in a slider, which may or may not get indexed(it looks like it is being indexed) and even if it does is likely to gain less of a benefit than a term non in a slider.
  
  & "Por qué Dentalink? El Software Dental" which you have made a link going back to itself(the home page). I don't know why you have done this and I am not sure how Google will treat this. ;
  
  As a first step i would recommend taking out the link for  ;"El Software Dental" I would also change the alt tag for the logo from "logo" to "Dentallink Software: Software Dental"
  
  I would also add a canonical tag to the page.
  
  You should also see if there is anywhere on the page where you can naturally drop in the term software dental and have a look at your image alt tags to see if it would make sense to add the keyword to any of these.
  
  That's a quick start anyway!
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  Andres Felipe Echavarria Henao: Thank you Dave and all of you guys for the help!