Optimizing categories which have a lot of LSI keywords

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Michael Martinez: "LSI keywords" is an SEO myth.
  
  LSI = Latent Semantic Indexing, a methodology developed for small document library systems. It is resource-intensive and inefficient. It is designed to infer alternative words and phrases from words and phrases entered into a query system. There is no way to optimize for such a system.
  
  A "keyword" is a word or phrase that someone uses to search for information in any kind of querying system, including Web search. Bing and Google report that 15-25% of queries are new to their algorithms - hence, they would not be able to reliably infer alternatives to those queries even if they were using latent semantic algorithms.
  
  Think about covering a topic with each article and writing a page title or headline that explains what the article is about. Your titles and headings are promises to readers. Your meta descriptions are only suggestions and may be discarded for many of the queries where your content appears.
  
  For a category archive, create enough information on the page to make it useful. Explain what the category covers. Don`t worry about targeting keywords or expressions. If it`s useful it will find its place in the ecosystem.
  
  Many categories make good sitelinks. But the search engines choose URLs for sitelinks on the basis of what they conclude their searchers want. You cannot anticipate every reason behind a query. The same query may be used by many people in different contexts, thus producing different search results.
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  Becky Westmoreland: 🤬when I see myths like LSI circulating.
  
  Follow Bill Slawski and other smart informed SEOs. We are out there and eager to teach !