Dumb SEO Questions

(Entry was posted by Dale Goodwin on this post in the Dumb SEO Questions community on Facebook, Wednesday, August 19, 2015).

Need help with an organic search result

Hi. I need help with an organic search result question. The search result below has links below "Rent a bakkie, branches and so on". Looks like Ad-Extentions, but its an organic result, so it cant be. I don`t think it`s site links and they look very different. How do I add them to a search result on a site that I am optimizing?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Dale Goodwin: Hi. I need help with an organic search result question. The search result below has links below "Rent a bakkie, branches and so on". Looks like Ad-Extentions, but its an organic result, so it cant be. I don't think it's site links and they look very different. How do I add them to a search result on a site that I am optimizing? ;
  • Suraj Gadage:  ;These are called site links. Currently sitelinks are automated by Google's Algorithm. Google only shows sitelinks for results when Google feels they are useful to the user.

    Google says "If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them.” ;

    Unfortunately, Google does not provide specific instructions on how to display sitelinks—however, by following Webmaster Guidelines, and the few tips below you can increase your chances.

    1. Make sure your website has a clear hierarchy that Google's crawler can easily navigate
    2. Include your most important pages in the main menu
    3. Use Schema Vocabulary: Site Navigation
    4. Ensure you have both XML and HTMl sitemap ;
    5. Use text instead of images to display links
    6. Make sure that your title tags and ALT attributes are descriptive and accurate
    7. Check for broken links(using webmasters tool) and fix them
  • Dale Goodwin: Thank you
  • Suraj Gadage: You are welcome :)

View original question in the Dumb SEO Questions community on Facebook, Wednesday, August 19, 2015).