Dumb SEO Questions

(Entry was posted by Farhan Fawzer on this post in the Dumb SEO Questions community on Facebook, Friday, October 3, 2014).

My website`s bounce rates suddenly dropped to 3.5% & 15% from over 80%

A couple of our website`s bounce rates suddenly dropped to 3.5% & 15% from over 80%. It began on the 22nd August on one website and other in early September. We didn`t make any changes to the website but added a few new blog posts. Just want to know if anyone experiences the same pattern in change of bounce rate or is it only me.?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Farhan Fawzer: A couple of our website's bounce rates suddenly dropped to 3.5% & 15% from over 80%. It began on the 22nd August on one website and other in early September. We didn't make any changes to the website but added a few new blog posts. Just want to know if anyone experiences the same pattern in change of bounce rate or is it only me.
  • Federico Sasso: First thing I'd check is whether Analytics is properly set. Such a huge drop in CR usually is false positive consequent of having Analytics tracking code twice in your html.

    I normally see this happens for example when people switches from synchronous to asynchronous code, but forget to remove the old snippet.

    Two calls to the scripts, and CR would result a flat zero, except for a small percentage of cases where one doesn't fire (usually the asynch one), normally 3-4% of the cases.

    This would very likely explain your 3.5% case. The 15% case is probably another matter.
  • Lukasz Rogala: Are you tracking outbound links?
  • Farhan Fawzer:  ;We have replaced the old one with the new Universal Analytics end of July and uses only one set of the script.
  • Farhan Fawzer:  ;Not many outbound links we have.
  • Lukasz Rogala: But when you track outbound links it's not counted as bounce rate when user clicks on it. So that can be a reason of lowering your bounce rate
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:07:11 into the YouTube video:

    The cuetimes listed on this page are functional while the live broadcast continues and also once Youtube has finished processing the public broadcast. Processing time varies between 6-24 hours. During this period the clip is viewable in full but the cuetimes cannot be relied on.

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  • Federico Sasso: LOL I just realized I kept writing CR, while I meant BR (Bounce Rate)
  • Farhan Fawzer: Haha yeah in fact I was wondering for a second but then I guessed might have been a typo. ;
  • Ryan Oscar: What about the traffic sources? And the pages that they are landing on. It's a big drop TBH, so it's hard to think of a reason, especially when you've already stated that you haven't made any chances. Was there a drop in the overall visitors as well?
  • David Kutcher: I'd recheck your site by viewing the outputted source code of your homepage. Then search it for "ua-". If you find more than one result it's because you have two installations of analytics.
  • Farhan Fawzer:  ;Thanks, GA code is not duplicated.
     ;Yes it is a big drop, nothing unusual with landing pages.In fact overall visits from organic improved and had 4500 visits during the month.

View original question in the Dumb SEO Questions community on Facebook, Friday, October 3, 2014).

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