Dumb SEO Questions

(Entry was posted by Edwin Jonk on this post in the Dumb SEO Questions community on Facebook, Tuesday, September 30, 2014).

From keywords to search intent

From keywords to search intent

Although high ranking and lots of traffic from competitive keywords may still work the (new) SEO needs to look beyond these rather shallow metrics. Namely ( Pam Neely argues):

" Each search query is not just empty words. It holds an elusive but critical intent behind it, and that “search intent” contributes to conversion rate. In this sense, search intent is basically the user’s aim. The query is their arrow, and hopefully your offer (or opt-in, or download) is the target. "

She continues with a list of four search intents and seven ways to determine them.?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Edwin Jonk: <b>From keywords to search intent</b>

    Although high ranking and lots of traffic from competitive keywords may still work the (new) SEO needs to look beyond these rather shallow metrics. Namely (  ;argues):

    &quot; Each search query is not just empty words. It holds an elusive but critical intent behind it, and that “search intent” contributes to conversion rate. In this sense, search intent is basically the user’s aim. The query is their arrow, and hopefully your offer (or opt-in, or download) is the target. &quot;

    She continues with a list of four search intents and seven ways to determine them.
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:29:49 into the YouTube video:

    The cuetimes listed on this page are functional while the live broadcast continues and also once Youtube has finished processing the public broadcast. Processing time varies between 6-24 hours. During this period the clip is viewable in full but the cuetimes cannot be relied on.

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View original question in the Dumb SEO Questions community on Facebook, Tuesday, September 30, 2014).

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