Local domain vs. subdomain vs subdirectory for localized content.
Hi, we`re buidling a website with hundreds of pages. They will be translated to other languages. We`re going after very competitive keywords (mainly because the search volume is considerable), but our website will have higher quality and cover a larger portion of the market than any of (hundreds of) competitors. We`ll also be the only internationalized site (the competition on non-English markets is always local).
I need to decide how to structure URLs. German example:
The former solutions probably yield some SEO benefits - how big is it? It comes with considerable drawbacks - sessions won`t carry over from domain to domain, websites are somewhat harder to maintain and slightly more expensive to run (extra domains, SSL certificates, we`ll need more expensive analytics plans, etc.).
What URL scheme would you recommend?