(Entry was posted by Micah Fisher-Kirshner on this post in the Dumb SEO Questions community on Facebook, 01/06/2016).

Forget Your Testimonials Page

The baby sleeping and not thinking creatively relates well to the content`s inability to think creatively with how to create good testimonial pages. Federico Sasso I think Greg is absolutely right here. I`ll follow his suggestion. Forget Your Testimonials Page, 2016 Is The Year Of Reviews

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Micah Fisher-Kirshner: The baby sleeping and not thinking creatively relates well to the content's inability to think creatively with how to create good testimonial pages.
Federico Sasso: I think Greg is absolutely right here. I'll follow his suggestion.
Micah Fisher-Kirshner: +Federico Sasso the thing is, if you only think of testimonials as "Bob N. From Kentucky says" then it's worthless. But if you're building use cases, or having famous people explain why, or comparisons, or vertical examples, or any mix, then that's how to do effective testimonials.
Tim Capper: I admit, I don't pay much attention to a sites testimonial page. However, if I am looking for something, a system and I see that a major player uses this .... and I can verify the testimonial ( this is key ! ) then it has certainly done the job for me.

Also like +Micah Fisher-Kirshner ;suggests, in case studies, they can be / are 1) great testimonials 2) powerful content showcasing the business
Federico Sasso: good points guys