In SEO, Rankings are rented

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Brock Misner: I don`t know about the term rented, but you definitely do not own your rankings!
  
  
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  David Morgan: Leased is a good word.
  
  
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  Kevin Schlosser: Depends on if you know how to build a house or not. Then, what’s there to rent?
  
  
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  Juan Pablo Garcia: Can you expand on that? I`m in the process of doing what I can to improve my SEO and your comment intrigues me.
  
  
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  Adam J. Humphreys: Not accurate because you can certainly respectably earn your way to the top. It just takes a lot of initiative.
  
  
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  Perry Bernard: I would say: “SEO is a shifting sand dune”.