(Entry was posted by Tobias Hagemeister on this post in the Dumb SEO Questions community on Facebook, 05/07/2020).

How to avoid keyword cannibalization?

Hello everybody, For a new website project I do have a question related to keyword cannibalization.
We want to publish beginners guides (e.g. Facebook Ads). And inside this detailed guide, one chapter will be the "Facebook ads manager" described on a high level. Later on, we would like to publish a more detailed blog post just focusing the Facebook ads manager topic.
I`m not quite sure how this works on Google. As both content assets could theoretical rank for the same keyword "Facebook ads manager". In total, I would avoid keyword cannibalization from the beginning. Any ideas how to handle that use case? Thanks ahead.

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Michael Martinez: "I`m not quite sure how this works on Google"

Well, for one thing, there is no such thing as `keyword cannibalization" in Google. You can have 100 Websites chasing the same keyword in Google`s search results. They don`t really care as long as their algorithms determine the information is good.

You can also have up to 4 pages from the same site appearing in Google`s search results. Again, they don`t really care as long as their algorithms determine the information is good.

The more listings you get for a SERP the more traffic over all you tend to get.

Google does try to spread the SERP love around so most people just focus on getting 1 page into competitive SERPs. That doesn`t mean you`re taking anything away from that one page by having another that covers the same topic.

"Keyword cannibalization" is defined in different ways by different people. For the most part it appears to be fear-mongering (in my opinion) driven largely by SEO tool vendors.
Travis Bailey: That term has always rankled. So the site shows up twice, or more, for a given query? *mother of god*

Seems kinda... sorta... like... maybe... a good thing?