Google Planning to Devalue Content Behind Interstitials
We talked about interstitials a few weeks ago, but that was for mobile. Now we`re talking about desktop search. It appears that Google will be discussing internally how interstititals are used by pages for the desktop experience, and said that the content behind them would be devalued.
No word on whether this would include the pop-up like "subscribe to our mailing list", or sign up to download content, or sign up for this webinar, but many delay that for a few seconds anyway. Examples such as Forbes, or fill out this survey, or the monetization advertising are probably the first considerations, but again, no word.
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Google Planning to Devalue Content Behind Interstitials - The SEM Post
