(Entry was posted by Jim Munro on this post in the Dumb SEO Questions community on Facebook, 04/06/2016).

Google is Not a Search Engine

I reckon they are right. The index has been getting shallower and shallower since 2010 because they`ve learned almost exactly which 20 results we like to see. This works most times but it`s no longer possible to dig deep past about 300 records. The data is just not there.

via Duane Forrester and David Amerland Google is Not a Search Engine, According to European Union - Search Engine Journal

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Jim Munro: I reckon they are right. The index has been getting shallower and shallower since 2010 because they've learned almost exactly which 20 results we like to see. This works most times but it's no longer possible to dig deep past about 300 records. The data is just not there.

via +Duane Forrester ;and +David Amerland ;
Duane Forrester: Google is Not a Search Engine, According to European Union by @SouthernSEJ