Dumb SEO Questions

(Entry was posted by Manika Saha on this post in the Dumb SEO Questions community on Facebook, 01/28/2016).

Geotargeting Website

One company . They have two websites.one`s target is global and another is
India. Do I need different blog page for each website?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Manika Saha: One company . They have two websites.one's target is global and another is
    India. Do I need different blog page for each website?
  • Neeraj Pandey: Google does not have any guidelines for your company blog and it all depends upon your marketing strategies. No matter, where you have your blog if the content of that is matching/suitable for your website then it will understand that this is your company blog.
    If you ask from marketing point of view, you should have such kind of display so that your users trust this like for a country website your blog should talk like the visitors think that you understand their travel needs very much. ;
    If you can manage two different blogs and talk about different places then its better to have two different blogs if you cant then get stuck to one but main thing is that please think of providing some valuable content to the users far apart from thinking only about search engine and inserting links on your articles
  • Ryan Cramer: I agree with +Neeraj Pandey ;about there being no guidelines and that it is mostly a marketing point of view.

    I would suggest only having one blog though. Not only will this be easier to manage and cut down on the possibility of duplicate content, but I would theorize that there is more value (for the blog) if the outbound links go to more than one domain.

    From a user standpoint (and so purely my opinion), having both the global and India focus within the same blog provides more diversity in reading. For instance, if I was in India, the global focus of blogs would give me the feeling that this company is much bigger.  ;As an American, I would appreciate the diverse India-specific blog content as well.  ;If these blogs were separated I would miss out on that diversity.
  • Jim Munro: From the expert panel in this week's SEO Questions hangout on air on 00:17:17 into the YouTube video: https://dumbseoquestions.com/q/geotargeting_website +Manika Saha

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View original question in the Dumb SEO Questions community on Facebook, 01/28/2016).