Dumb SEO Questions

(Entry was posted by Nathan Bradshaw on this post in the Dumb SEO Questions community on Facebook, Thursday, October 8, 2020).

Finding keywords that are valuable to create linkable content

Hello All,
Your valuable suggestion would be highly appreciated.
(sorry for any grammar mistake, English is like my 4th language
I am trying to rank my client`s website, I need your help in keyword research. The industry in which I am working right now is highly saturated. The is a service-based software for doctors who use this to keep patient records.
There are only 8 to 10 service/product keywords which have over 700/Month searches. Which are being occupied by industry giant/leaders and third party websites (Gov`t, Business listing, Medical Journals). Please I need your help to find keywords that are valuable to create linkable content of course there would be education and sales pitch as well. I tried to use ahrefs and keyword planner couldn`t find any different which I use specifically for new page. Please help, if we can talk via message.

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Selected answers from the Dumb SEO Questions G+ community.

  • Alistair Lockhart: Hi Nathan happy to have a chat on Messenger, I do longtail SEO
  • Nathan Bradshaw: sent you a dm
  • Christine Hansen: See how they perform on secondary keyword terms and phrases - perhaps these words should be treated as your primaries.
  • Nathan Bradshaw: there are no secondary keywords like benefits, guides, questions, etc. most of them are researchers or bloggers in this industry.
  • Christine Hansen: Ehm, secondary keywords are synonyms. Use these synonyms in phrases (longtail forms).
  • Jef Von Goegel: call some doctors and ask how they would search. field research
  • Sam Mah: or visit subreddit and doctor related forums.
  • Maria Ogorodnikova: Hi, are you considering long-tail keywords too? They have lower SV but higher conversion usually. I often find some through Keyword Magic Tool in SEMrush, oh and you can check Answer the public!

View original question in the Dumb SEO Questions community on Facebook, Thursday, October 8, 2020).

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