Selected answers from the Dumb SEO Questions Facebook & G+ community.
Michael Martinez: This really depends on how much time or how many resources you have to put into it.
And are you asking for managing your own site or for managing customer SEO?
An agency or consultant should be responsive to client needs, but they`re going to be busy.
It helps to set up a schedule. You don`t need to run keyword research reports or check rankings every day for the same site. That will just waste time.
Focus on publishing helpful, useful content.
Review that content. And get into the habit of casually scanning a site for problems every time you look at it. It`s easy to miss small details for months or years.
There`s no single formula for managing SEO on a daily, weekly, or monthly basis.