(Entry was posted by Mark Bikerdyke on this post in the Dumb SEO Questions community on Facebook, 09/09/2016).

Clone a website

Hi all, I have a client with a website in the UK. He`s asked if we can clone the website but focus it for the Northern Irish market. It`s a dot com website anyway, so should this be pulling up in Northern Ireland anyway, what with it being part of the UK?

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Selected answers from the Dumb SEO Questions Facebook & G+ community.

Mark Bikerdyke: Hi all, I have a client with a website in the UK. He's asked if we can clone the website but focus it for the Northern Irish market. It's a dot com website anyway, so should this be pulling up in Northern Ireland anyway, what with it being part of the UK?
Dave Elliott: There isn't a norther ireland domain, language code & they use pound sterling. It is all just GB/UK as far as the web is concerned. So "cloning" the site would just cause loads of duplicate content.

If he wants to target NI he needs to create northern Irish specific content.
Mark Bikerdyke: Thanks Dave, much appreciated. The adwords tool allows for a NI setting for searches so just needed total clarity. Think it'll be a new site with good ol Guinness references..