Choosing the keywords to target on a FAQ page

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Michael Martinez: I focus on the questions I feel are important enough to merit being included. Sometimes those questions align well with real-world queries, which may or may not have much traffic.
  
  You can try using Google`s predictive query completion in their search box, or Google Trends to see if you`ve got similar alignment between the questions you want to include on a page and real questions people ask.
  
  But ultimately, in my opinion, you should put the needs of the people most likely to visit the Website ahead of any marketing goals for attracting traffic. You can create other kinds of content to rank well in search results if it comes down to that.
  
  
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  Stacey Colthup: Hi Michael, I was more referring to what keywords do you use in the title tags and meta description to optimise that page? Hope that makes sense!
  
  
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  Michael Martinez: Stacey Colthup I`m boring in that respect. I go with "Frequently Asked Questions about X", X being whatever the site topic is (or the sub-section topic).
  
  If it`s a FAQ article, like a blog post, then I would have the topic pre-selected and it would already be included in the various questions. So, "Frequently Asked Questions about Filling Out Tax Returns".
  
  
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  Stacey Colthup: Michael Martinez Thank you! Very helpful. I am never sure what to put in the title tag and meta for these pages!