A page that is not linked to your site in any way

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Perry Bernard: Hi Sean, if that page doesn`t get crawled, or has the "noindex, nofollow" directive in robots, you are fine. As you say, it shouldn`t be in the sitemap, so if not, that`s good. Google has some interesting ways to discover content - so use those robots settings, even if the page isn`t linked to, in case there is something you missed.
  
  
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  Perry Bernard: That said, it`s not likely to be cause for much drama. It would however be a best practive to delete demo pages, and block (as stated with robots) and exclude from sitemap any pages you don`t want indexed and contributing to/subtracting from your site`s SEO.
  
  
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  Sean Clarke: Thanks Perry.
  
  
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  Richard Hearne: These are called orphan pages, or sometimes "dangling nodes". They generally cant hurt, but they are not optimal. If you want an internal page to rank, you do want it linked internally.
  
  
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  Sean Clarke: Richard Hearne I regularly see sites that have been created using demo content and have sometimes dozens of orphan pages. I usually remove them just to tidy up the admin area. We have an about us page that I started more than a year ago and never got around to finishing and the SEO consultant my boss hired a few months ago has suddenly found and making all sorts of claims that this single unlinked page is destroying our SEO. Bear in mind that we are an ecommerce site selling a product the G & FB etc will not let us advertise (drug related) and getting backlinks is almost impossible, plus we`ve done very little to no articles. We`ve relied entirely on the product title and descriptions for our onpage SEO. After 2+ years we still get less than 100 organic visits a day. We need help getting more traffic but this guy is talking nonsense, or at least exaggerating the impact of things like this orphan page. He`d trying to make me look bad, so obviously I need expert validation that what he`s saying isn`t really correct.
  
  The orphaned page has been deleted but I don`t really think it would have had any effect on our SEO or ranking either way.Cheers for reading through all that
  
  
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  Richard Hearne: > this single unlinked page is destroying our SEO.
  
  Unlikely an About Us page would cause significant damage, but it could certainly help you to have a good About Us page if your niche is YMYL (which I see now it is).
  
  
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  Richard Hearne: You should definitely have as much content which would improve your EAT given your niche. About Us, T&Cs, Privacy Policy, address info (NAP), etc.
  
  
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  Richard Hearne: Other things you should definitely consider: Shipping, Returns Policy, Contact Us, Support, any medical testing/validation required for your products etc.
  
  
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  Sean Clarke: Richard Hearne we have all that content so anyone coming to the site that wants assurances about our shipping etc can easily find it.
  
  I`m not sure that content is going to generate much if any traffic though.
  
  
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  Sean Clarke: Richard Hearne We sell glass bongs. Search Molino Glass bongs.