Dumb SEO Questions

(Entry was posted by Ross Raffi on this post in the Dumb SEO Questions community on Facebook, 05/28/2020).

Using exact match anchor text on internal links

Can there be negative effects if you use exact match anchor text on internal links?
This question begins at 00:28:34 into the clip. Did this video clip play correctly? Watch this question on YouTube commencing at 00:28:34
Video would not load
I see YouTube error message
I see static
Video clip did not start at this question

YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • George G.: i have not seen that, so imo the answer is no. however, it is not helpful either. You dont want to rank only for the exact match, right?

    I would suggest that you do a keyword research, pick at least 10-15 words that this page ranks for and people are searching and link with all of them.
  • Ammon Johns: Links that have negative effects can use exact match anchor text and thus still have negative effects with it. Links that have no negative effect can have exact match anchor text without any issues at all. So that is not the correlation.

    However, links that are either automated or spammed, often tend to have the same anchor text simple as a part of the automation or spamming. Because the pattern of those links will match spamming, the fact you made that precise text one of the easily verifiable parts of the pattern make it even easier to detect, and penalize.

    So, it is not the text that matters, but how and where you are getting your links.

View original question in the Dumb SEO Questions community on Facebook, 05/28/2020).