Dumb SEO Questions

(Entry was posted by Chris Greene on this post in the Dumb SEO Questions community on Facebook, 12/17/2020).

Telling the search engines to ignore some text

Hey Guys, We need to add to a legal disclaimer (52 words) every page on our site. I`m afraid it may de-optimise content, is there anyway to add it but tell search engines to ignore the text, while still crawling and indexing the landing page?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Gail Kingswell Trueman: Do it as an image?
  • Ammon Johns: So many ways. Literally dozens just at first thought. Gail gave one, but you could also trigger a popup with the disclaimer rather than embed it on the page, you could use an iframe, and so many other ways.However, you may be missing the two bigger issues in any of those. Firstly, what is the actual legal standing of a disclaimer? Most disclaimers are literally worthless in court unless they are agreed to PRIOR to seeing the content. A disclaimer on the same page can be disagreed with by the user, and thus completely worthless in legal terms.Secondly, and even more basic and fundamental. If adding just 52 words to your page would `de-optimise` your entire page, then your page optimisation is exceptionally weak.
  • Bill Hartzer: Ammon I know certain industries require it. Whether or not it would actually hold up in court or not. Best bet is to put the text in an image. I would actually split it up into several images so there is less of an issue between desktop and mobile versions.
  • Ammon Johns: Bill Hartzer it was one such industry, (finance), that told me flat out they were pretty sure it would never hold up, but it at least gave them an argument they had tried *something*. But it needs an agreement button to have any legs at all.
  • Michael Martinez: In the United States, if you put the disclaimer in an image, you must include it in ALT= text or you may be found in violation of the Americans with Disabilities Act.I would put the disclaimer at the bottom of the page, or as close to the bottom as the lawyers are happy to accept.
  • Adam John Humphreys: Is there any evidence to suggest google wants sites with GDPR type disclaimers in certain areas that will in any way impact rankings? I`ve been wondering if there`s any evidence of them adopting the algorithm to local protocols shy of pulling right out of China. Most industries put an annoying footer disclaimer which makes a person agree. When you say yes or no I have no idea if any of those actually work LOL. I`m willing to bet many of them don`t.
  • John Albin: Fifty-two words is unlikely to trigger a Google warning. It is considered ‘boilerplate’ content that Google expects to see from time to time. Your best bet is to do everything else right and not worry much about the boilerplate content.
  • Kristen Hansen Lowrey: It’s fine. Just put it in the footer.

View original question in the Dumb SEO Questions community on Facebook, 12/17/2020).