(Entry was posted by Gary Fonda on this post in the Dumb SEO Questions community on Facebook, 07/28/2016).

Old Domain or New Domain?

Hi, I have a new client that has only been online for only approx 2 months, new web site and domain. She set up her business, name, logo, etc as Fluid Motion Maui. She is unhappy with her page rankings, and I have a good idea why. Her original domain "fluidmotionmaui.com" does NOT have the main idea of her business (pilates) inside of the title in the domain. That said, she purchased a new domain "pilatesstudiomaui" that has the main idea of her business (pilates) included inside of the title in the domain. My question is, should I advise her to keep the original domain and fully otimize it in Google and other search engines (which have not yet been done) OR use the new domain going forward and use that? Hope this makes sense.

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Selected answers from the Dumb SEO Questions Facebook & G+ community.

Gary Fonda: Hi, I have a new client that has only been online for only approx 2 months, new web site and domain. She set up her business, name, logo, etc as Fluid Motion Maui. She is unhappy with her page rankings, and I have a good idea why. Her original domain "fluidmotionmaui.com" does NOT have the main idea of her business (pilates) inside of the title in the domain. That said, she purchased a new domain "pilatesstudiomaui" that has the main idea of her business (pilates) included inside of the title in the domain. My question is, should I advise her to keep the original domain and fully otimize it in Google and other search engines (which have not yet been done) OR use the new domain going forward and use that? Hope this makes sense.
This answer was selected as Best Community Answer by the Expert Panel
Rob Maas: Although an Exact Match Domain doesn't guarantee a boost in rankings (nor the opposite) , it does have its advantages ( anchor text/ theme recognition by users & bots ) as long as the content is of high quality and unique. Don't expect miracles from the domain name on its own. The site will need ; a fair amount of attention, because ; high rankings don't come easy. (and don't forget to 301 the old to the new Pages)