Penguin is dead. Long live Penguin.
What comes next will probably be described as a Penguin Update but will it inherit anything from Penguin?
Penguin smashed a layer of quality publishing that is unlikely to ever resurface. I think it`s sad that we have a poorer internet today because of Penguin but worse, Google`s willingness to condone a percentage of what they quaintly call "collateral damage" bankrupted myriad mum & dad sites who were innocent. They weren`t gaming the index but that meant nothing.
Did Penguin achieve what it set out to do? In this clip, four men that I respect and admire talk about Penguin.
http://dumbseoquestions.com/q/does_anyone_know_where_penguin_is_buried?Does anyone know where Penguin is buried?