Dumb SEO Questions

(Entry was posted by Cassy Richardson on this post in the Dumb SEO Questions community on Facebook, Thursday, November 22, 2018).

Need general advice for pruning old blog posts

Does anyone have any general advice for pruning old blog posts? I`m working with a smaller site, less than 500 pages, that has very little traffic and a ton of old blog posts that are no longer relevant, from early 2000`s.

I don`t want to waste a ton of redirects since they probably don`t get much traffic anyways, and a lot of them are broken (broken images, unfinished???, or duplicates somehow).

I was planning to do an audit of the blog and 410/delete the broken or duplicates, but there are tons that are published and complete, but go very far back, are not relevant to the industry they`re in any longer, and barely get any traffic or rank for KWs.

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Selected answers from the Dumb SEO Questions G+ community.

  • Cassy Richardson: I don`t want to overkill the pruning but I also want to get rid of a lot lol. SO ALAS
  • Michael Martinez: Prune the dead wood and then look at the 404 data later, maybe in 3 months.
  • Michael Martinez: I mean "look at the 404 data in the raw server logs". Sorry. Typed the previous answer on my phone.
  • Michael Stricker: If this was SEM, you’d drop any keyword that had not attracted a click for ~60 days... But if the topics upon which some posts are based have any resonance for other brands, keep them a bit longer, slate them for a research/refresh/rewrite.
  • Francois-Pierre Marcil: 410 the worst stuff, recycle what can be(update old blogs with better content)

View original question in the Dumb SEO Questions community on Facebook, Thursday, November 22, 2018).

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