Dumb SEO Questions

(Entry was posted by Samir Narousi on this post in the Dumb SEO Questions community on Facebook, 07/28/2022).

My product has different colors

Guys, let`s say we have a product KW that has 10, 000 MSV This product has different colors , People also searched for the product + color, for example :Black " product name " 500 MSVRed " product name " 400 MSVPink " product name " 600 MSV- If you are in this situation, do you make one page with all the colors, or each color has a different page ?- Or it is better to create one page for all colors (in order to Rank the main product keyword ), Then create a separate page for each color ?As for SERP, on the main product keyword Amazon tops in one color, and AliExpress ranks with category page with different products and is far from the exact product. Because the product is not very popular, so I can`t get a clear idea from the SERP.THANKS...
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Travis Yelaib: Or... ya know... you could just maybe have a drop down menu. That would be cool.

    3d
  • Samir Narousi: Travis Yelaib you mean one product page with all colors ?

    3d
  • Richard Hearne: Group expertYou need a lot more data points than color in order to make this decision. Do you have images of each color item? Do you have separate descriptions of each color? Do you have separate reviews? The answer is going to be guided as much by what you can populate on these pages as by what users search for.

    3d
  • Samir Narousi: Richard Hearne Yes for the images there is enough images for each color, As for the descriptions, I think you are right, they will have almost the same description, only the color is different . The product I am talking about is: "Among us plush"

    3d
  • Samir Narousi: Richard Hearne

    3d
  • Richard Hearne: Group expertThis is where the SEO-aspects of the problem start to show themselves. If you generate a large number of highly-similar pages for product variants, you`re likely to quickly arrive at a point where Google decides not to index all these highly duplicate pages. So the real question is how you generate enough value in each of the variant pages to support having them? There`s no right/wrong answer here, but you will need to justify having these pages from an SEO-POV.

    If you don`t have enough content to support separate pages, then the next best thing is to ensure that your multi-variant, single product page includes all the data needed for Google to best understand all those variants.

    3d
  • Samir Narousi: Richard Hearne make sense, thank you brother

    2d
  • Sheryar Shah: i wouldn`t go to different pages in site to find different colors i would recommend having it in one page and rename the image instead so it appear in google images you have to consider mutiple factors making decision like user experience.

    2d

View original question in the Dumb SEO Questions community on Facebook, 07/28/2022).