Dumb SEO Questions

(Entry was posted by Diego Santos Sicardo on this post in the Dumb SEO Questions community on Facebook, Thursday, July 14, 2016).

Merging Domains

Hi, I have 2 different websites (about the same topic) that receive a relatively high amount of organic traffic. They have loads of links and even 301 redirects between themselves. Would it make sense to migrate all the pages to the same domain and stop using the other altogether?  Would that improve rankings for the chosen domain? Thanks for your help!

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Diego Santos Sicardo: Hi, I have 2 different websites (about the same topic) that receive a relatively high amount of organic traffic. They have loads of links and even 301 redirects between themselves. Would it make sense to migrate all the pages to the same domain and stop using the other altogether? ; Would that improve rankings for the chosen domain? Thanks for your help!
  • Kyle Hawk: I would say yes, based off the information you provided about them being "about the same topic." I assume that means you are targeting the same keywords for both sites. If that's so, then your sites would essentially be competing against each other. If you combine it all under one, you eliminate that needless competition with yourself. I wouldn't say it would "help" the domain that you choose, but it wouldn't hurt. It would help you centralize your SEO strategy onto one website instead of two, which would be a plus.
  • Diego Santos Sicardo: Thanks a lot, Kyle. Just to provide you with a bit more context, the current situation is the result of a rebranding and a partial migration of a site. However, the older site still has a higher DA and more links pointing to it. As a consequence, some of the pages that were migrated to the new site are ranking lower than they were before. By migrating the remaing pages, I am hoping to improve those rankings. Would you say that's likely to be the case?
  • Kyle Hawk: I would say yes, since it's like the pages are starting off fresh and new again, at least in Google's eyes. That's my opinion, but I'm sure they will have plenty of helpful advice when this goes on to the expert panel :)

View original question in the Dumb SEO Questions community on Facebook, Thursday, July 14, 2016).

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