Local Business Schema

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Julius Park: Should local business schema be placed into the footer of a multi-location business website?  ;The website represents the brand and has separate pages for each location.  ;These pages are marked up with the appropriate schema relevant for that particular location.  ;However, we were thinking of placing marked up schema in the footer.  ;It currently has the NAPs for the locations but these are not marked up.  ;
  
  Will this confuse or help google?
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  Tim Capper: I would stick with the schema on location pages,
  
  For the main site, I would not markup the locations >> rather just the main brand name as organisation ;
  
  Then you create a structure that Google understands.  ;I have seen a lot of misunderstanding from Google when a person searches for 1 business but another business page is shown in the KP, because of multiple locations in the footer
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  PromozSEO: Agree with +Tim Capper. Use Schema structured data to markup the NAP of the location pages not the home page. A multi-location business should not have structured  ;data markedup NAP info at the footer of all the pages.
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  Suresh Kumar: Use Schema Structured Data to all the location pages. It's easier to specify every location of your business.
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  Julius Park: Thanks!