Selected answers from the Dumb SEO Questions G+ community.
Marty Eigner: On the bottom of knowledge graph boxes there is a section "People also search for" and it lists your competitors. Where does Google get this data from?
Suraj Gadage: ;Google gets this data with our (searchers) help. Knowledge graph panel area- People also search for, lists related people, places or things. These relationships are determined by looking at search data. Example, people who search for Farrari, often search for Lamborghini, Porhce etc.
The search engine is primarily designed to collate data about everything on the face of the earth and synch the data with their search algorithm, and make the information accessible quickly and easily, no matter what platform the searcher uses. It’s part of the Google mission statement: "Give users the right search results within the shortest possible time. " ;
Edwin Jonk: I do agree that there is user behaviour algo. However, I think the basis (for the knowledge panel) is more in bigdata and the algo's that analysis this. For example the Knowledge Vault .
In the publication you will notice that FreeBase is mentioned a lot. For example: ; You will see a whole list of companies.
Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:00:20 into the YouTube video:
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