Hi guys I have a new job from tom onwards why is our rival site not penalized for so many years when it has keywords 20-25 times on a single page but its ranking on first page and not having any penalty what can we do to beat it ?
Selected answers from the Dumb SEO Questions G+ community.
George G.: ask google. w/e anyone else tells you ll be pure speculation.
Neil Cheesman: I don`t know that industry - but the homepage seems to have `normal` headings - what is perhaps more important is that it has 2K referring domains - and depending on the quality of those...
Varun Kumar Riat: thanks so we should work on backlinks for our home page https://www.ijariit.com/ to beat this https://www.ijser.org/ site un rankings our main business is publishing journals, research papers .
Neil Cheesman: I didn`t say this "so we should work on backlinks" (although good/high-quality backlinks are an important ranking factor) - your question was, why is that site not penalised?... how does it compare with other niche specific sites on page 1?
Michael Martinez: Google doesn`t have any guidelines about using a specific word 20-25 times per page. But assuming the rival site IS violating guidelines, your boss has no way of knowing if they are penalized or not.
Jeffrey Bbdong Ferigura: Michael Martinez Hi, how about keyword stuffing. Isn`t this page doing that? Or maybe there is something I missed?
Michael Martinez: Keyword stuffing is typically associated with groups of offsite links and/or randomly inserted (offsite) links whose anchor text is incongruous with the surrounding text. I see nothing on the site that violates Google`s guidelines (judging only by the front page). The large number of footer links may be ignored but that`s probably the most egregious activity on the page.
Jobin John: The site looks ok and is doing nothing wrong in terms of over optimizing or keyword stuffing. If you want to outrank them, first you need to do a manual audit for your own site and find the areas you lack in and then pick it up. Link building is the last step in SEO for me, I only do it when the onpage SEO is done perfectly. Then, you need to focus on your sites content and site`s structure. Then submit the site to GSC and wait to see the impact.
Varun Kumar Riat: sure but i think our website has high bounce rate of 60 percent if we get good animation and decrease our bonce rate can we rank higher rather than creating 100 of backlinks
Michael Martinez: Bounce rate has no impact on google rankings. It is important for retention and conversion.