I`m stumped right now!
I`m trying to figure out how AirBnb ranks their category pages.
I performed a google search for "chicago airbnb" just to see the structure of one of their pages and the SEO implications.
I enter the page, and perform a CTRL+F for the word "Chicago" to see how many times that keyword was mentioned.
But when I actually review the page, I only see it in 18 places.
- Is this some kind of SEO-related trick?
- Where are the other 140+ mentions of the word "Chicago"?
Thanks ahead of time!