Dumb SEO Questions

(Entry was posted by Ted Rinshed on this post in the Dumb SEO Questions community on Facebook, Thursday, February 20, 2020).

I`ll bet that the missing sauce is backlinks

I need to start over.

I`ve actually lost some rankings over the last year and was never able to get up to page 2 on the big keywords. I do have about 90 in the top 10 but they are low hanging fruit with small numbers.

I did have a few wins however, the best being ranked in the map pack for several words.

Any suggestions on starting over with my SEO education? I`ll bet that the missing sauce is backlinks. I only have a few compared to the page 1 companies.

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Selected answers from the Dumb SEO Questions G+ community.

  • Larry Spencer: Why do you think you can’t gain any ground?
  • Ted Rinshed: I`m out of ideas. Page one has 10 companies who have been there for years in a city of 1.2M. I guess I`m a bit discouraged.
  • Neil Cheesman: Sometimes there are just too many trying to take a slice of the same pie... is it at all possible to diversify with some different content that might be more achievable?
  • Ted Rinshed: I might start creating pages for each community in the city. There must be 100...lol
  • Neil Cheesman: If you want a different set of eyes to try and come up with some ideas/suggestions - happy to have a look... dm the url IF you want.
  • Neil Cheesman: ps - I am in the Uk so not likely to be related content-wise
  • Neil Cheesman: or - what is the niche?
  • Ted Rinshed: house painting contractor
  • Ted Rinshed: I`ve never learned that strategy. Any source material I can study?
  • Kenneth Dieryck: I actually wouldn`t use the city in every URL. Also, seems like internal links could use some work.

    I mean your homepage looks fine, but you should link back to it more if that`s your main page.
  • Ted Rinshed: sounds good. Doesn`t the header link to Home page count as an internal link?
  • Kenneth Dieryck: Well yeah, it does. But there`s not much strength behind header or footer links. The strongest internal links are contextual links. Use a variation of different keyword phrases that are relevant to your homepage.
  • Neil Cheesman: Okay - a suggestion - go to your GSC and see if you are getting any meaningful impressions for keywords where the url/page/post isn`t targetting that actual keyword or keyphrase. It may be possible to jump up a few places in the rankings - I have found some useful search terms where Google obviously likes the page/url - it can be good for low-hanging fruit.
  • Neil Cheesman: ps - and meaningful impressions doesn`t always have to be large in number - just large enough for potential revenue.
  • Neil Cheesman: Sometimes just tweaking the Page Title, Description, H1 and possibly content... can push you up the rankings... also check analytics for info.
  • Neil Cheesman: You might just be getting traffic for something that you hadn`t realised... or traffic that could be better targeted. Just a thought.
  • Neil Cheesman: I don`t know the industry at all - and this isn`t saying what to do but asking the question that you need to ask yourself - is this the best description on your home page "Eco Star Painting is one of the few Calgary painting companies that use dustless sanding tools on a daily basis. Our sanders are attached to a dust extractor ..."
    What are the competition using?
  • Ted Rinshed: Pole sanders.Dustless rigs cost about 2k each including the dust extractor. very few make the investment.

View original question in the Dumb SEO Questions community on Facebook, Thursday, February 20, 2020).

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