(Entry was posted by Juan Dalisay Jr. on this post in the Dumb SEO Questions community on Facebook, 12/09/2021).

Is it better to keep all the content on one site?

Assuming a gadget blog has four categories: mobile, laptops, apps, appliances. Each has 250 pages for a total of 1k pages and growing. Is it better to keep all the content on one site, or split it into four sites with different TLDs, one for each category? Won`t the latter be better as more content is added?

This question begins at 00:12:49 into the clip. Did this video clip play correctly? Watch this question on YouTube commencing at 00:12:49

Share on Twitter

Share on Facebook

YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

James Slattery: One site
Ammon Johns: Concentrating your overall links and authority into one domain, rather than trying to build authority for 4, or heavily crosslinking them, is generally better.

The important factor in the short to mid term is to ensure you focus on pages that perform, and not carrying too much dead weight that dilutes your overall authority over too many lower value pages.

More content is only good when it is more of the good, performing content - and that means that either the page garners a lot of natural, earned links, or that it directly contributes to revenue. Never be afraid to cull or prune out any pages that do neither.