I am in the downward phase with 400 visitors/month

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Rienzi Mosqueda: audit analyze test
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  Lolo Shot: which one, dareboost ?
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  Shane Lowry: Lolo Shot Ubersuggest is quite good.
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  Shane Lowry: Is your content better than theirs? Do you have good meta description tags with cta?
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  Lolo Shot: it`s shop of shoes, so the content is quite similar
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  Michael Martinez: "and I have a main competitor who has 1, 500 / month."
  
  Unless you have direct access to the competitor`s analytics data you don`t know how much traffic they have. You cannot trust the traffic estimates provided by 3rd-party SEO tools.
  
  That said, a *LOT* of Websites have lost traffic over the past 1-2 months.
  
  If your Google Search Console and Bing Toolbox reports show that your average rankings are about the same as before you started losing traffic, there won`t be much that SEO can do for you.
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  Jef Van Gool: Research the 3 basic SEO ingredients:
  
  1 tech (speed/responsive/schema/internal links etc)
  
  2. Onpage (keyword in title, H1/2/3, meta, p, etc)
  
  3 links (good mix of quality links to the pages that need it or via internal linking send the linkjuice)
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  Lolo Shot: already done
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  Richard Hearne: Lolo Shot and?
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  Kolleen Shallcross: If most things are equal to your competitor, I`d say you need some content strategy. Is it a local business or national?
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  Lolo Shot: national
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  Kolleen Shallcross: It’s a big difference from local to national. Without seeing your site or your competition it’s hard to tell where the problem can be.
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  Lolo Shot: Kolleen Shallcross do you want to see it in PV ?
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  William Jones: You need a manual audit
  Then keyword gap analysis
  Then a backlink analysis
  Then competition analysis
  Then find out if your competition is using spammy GMB tactics
  
  And thats just for starts....