How do you find backlinks?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Jody Fitzpatrick: Here you go (see below), hope this makes it easy peasy lemon squeezy for you.
  
  1.) Know your niche2.) Find like/similar niches that reference your relevant niche.3.) Find a broken link to a resource on their site.4.) If you have similar content that can replace it, great. if not4a.) create the content that is being linked but missing... 5.) tell the creator of the site that they have a broken link, but you have a resource that is of quality and would be worth considering replacing yours for the broken link. 6.) repeat
  
  Pro tip: find content that has no links out to resources but is relevant, ask them if they would consider linking to your resource to help them back up their resource.
  
  Do these tips work all the time? Of course not, but you will find that they do indeed work.
  
  
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  Orren Prunckun: Nice. How do you personally find a broken link to a resource on their site? Google search or software that analysis backlinks to related niche sites?
  
  
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  Jody Fitzpatrick: Most are manual. But tools do exist for broken link checking.
  
  
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  Orren Prunckun: Jody Fitzpatrick as in you literally go to known sites in your niche and check all links?
  
  
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  Jody Fitzpatrick: Orren Prunckun eh... I don`t. I have custom software. I think ahrefs might have broken link checking.
  
  
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  Ammon Johns: The reason I, (and most other long-term pros I know) prefer the content-based approach to link building is that while you can still build content that is specifically tailored to appeal to a particular site, editor, influencer, etc, it can also pick up a lot of other links, and moreover, continue to do so. And it can keep picking up new links all by itself over time.
  
  That means the time you put in once to creating the content can keep on paying off, month after month, year after year, gaining in ROI.
  
  The problem with outreach is that it is a manual and time-intensive process that scales poorly. Fine for affiliate bloggers, but almost useless for larger scale enterprises, and highly inefficient for even a blogger if they have the talent to actually create content.