Selected answers from the Dumb SEO Questions Facebook & G+ community.
Jeff Ferguson: Tons. Basically, think marketing first and if it happens to help with seo, awesome.
Steve Gerencser: Considering Google has been saying this for years, yup.
Jim Munro: Agree, and it`s common-sense guidance. The usual trigger for "advice" like this from Google is because the prevalence of the practice has become an issue for them. A few years ago, people were scared witless so there has been no need to see a post like this for a while.😀
Dan Thies: Just nofollow the links and there`s no problem.