(Entry was posted by David Rosam on this post in the Dumb SEO Questions community on Facebook, 03/11/2016).

Google is Experimenting With Local Business Cards

Google Experimenting With Local Business Cards In Search Results

`Right now this is a pure experiment involving a “few dozen” local businesses that Google approached. It’s all custom content and not being drawn from Google My Business or any other feeds. It’s also noteworthy for the fact that it represents the first time that Google has introduced or allowed animation/GIFs on the search results page.

`The format was created with mobile users in mind but it equally displays in PC results. On the desktop, Local Business Cards appear immediately adjacent to the Knowledge Panel featuring that business (as in the examples above and below). On mobile it’s below the Knowledge Panel equivalent.` Google Experimenting With Local Business Cards In Search Results

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David Rosam: Google Experimenting With Local Business Cards In Search Results

'Right now this is a pure experiment involving a “few dozen” local businesses that Google approached. It’s all custom content and not being drawn from Google My Business or any other feeds. It’s also noteworthy for the fact that it represents the first time that Google has introduced or allowed animation/GIFs on the search results page.

'The format was created with mobile users in mind but it equally displays in PC results. On the desktop, Local Business Cards appear immediately adjacent to the Knowledge Panel featuring that business (as in the examples above and below). On mobile it’s below the Knowledge Panel equivalent.'