Ending my title tags with my core keywords

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Andres Felipe Echavarria Henao: I should end my Titles tags with my core keyword, or my site address? for example:
  home page : zappos shoes online,
  for other pages: boots|zappos shoes online or
  for other pages: boots|zappos.com
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  Suraj Gadage: +Andres Felipe Echavarria Henao ;In general, the title element should be a concise description of a page's content. In terms of format, I would go with Primary Keyword - Secondary Keyword | Brand Name. ;
  
  But sometimes if your title tag is over-optimized, then Google will display its own title tag. Because they feel that their title is more relevant toward the searcher's query than yours. So make sure your titles are optimized for both user experience and search engine optimization.
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  Neeraj Pandey: +Andres Felipe Echavarria Henao ;Your confusion is to put your brand name in extreme left or right. so If you want your brand name first to be in the view of searchers, You should keep it at the right and if you follow the conservative rule of creating a title tag you should keep it right. However I would also recommend you to keep it right saying that if google thinks that you are a brand and your brand name should be right it will bring it at the right so dont worry about where to keep it the only thing to focus on is create a title tag that is impressive and has keywords that you want to rank for
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  Jon Tromans: I'd say forget your brand name unless you are a major brand. Write the title so it describes the page well, uses the main key phrase and looks sexy enough to be clicked on.
  
  Forget the search engines & write it for people. Titles are seen by people on SERPS & all over Social Media so attract clicks, write it well and the search engines will follow :)