(Entry was posted by Faraz Ahmed on this post in the Dumb SEO Questions community on Facebook, 08/27/2020).

Do these pages need optimization?

Should we need to target Keywords (write) on meta & title tags of these pages also like About Us, Contact Us, Clients, Career, Terms & Conditions?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Mark Seah: why would ppl want to search for your terms and conditions? should focus on your product or service pages i think.
Michael Martinez: Yes, you should target keywords on pages like:

"About Company X"

"Company X terms and conditions".

People do search for those things on occasion.

The Contact and Career pages are also good opportunities.

Not so sure about the benefit of trying to rank for "Company X clients".