Dumb SEO Questions

(Entry was posted by Neil Cheesman on this post in the Dumb SEO Questions community on Facebook, Friday, January 20, 2017).

Do heading tags really matter?

Specifically re H2, H3, and H4
would you expect to see these as
H1 Heading
H2 - sub-heading
H3 - Titles under sub-heading
H4 - Sub-Titles
H1 Heading
H4 Sub-Heading
H2 - Titles under sub-heading
or doesn`t it really matter?

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Selected answers from the Dumb SEO Questions G+ community.

  • Jenny Halasz: Yes what you stated is expected behavior and compliant with HTML5 and W3c. The latter option isn`t necessarily a problem, but it`s not officially correct. Google only cares about the H1 and the first H2 at most.
  • Webado C Webada: There`s a hierarchy implied by the numbers. You should use that as a guideline of how to structure your content, and don`t use header tags for styling.
  • Neil Cheesman: Genesis Theme and their own Featured Posts which is part of the theme.... wiget-titles (ie title of the featured posts section) are H4 while the post titles that get shown are H2s - which to me doesn`t make sense.... I have emailed them but no satisfactory answer to date...
  • Neil Cheesman: I have tried some code re changing widget-titles from H4 to H2 but at the moment with no success...
  • Webado C Webada: But how did the h4 end up being used? Why?
  • Webado C Webada: Oh the header for featured posts stuff. Well that`s secondary on a page, so it`s OK.
  • Webado C Webada: The actual post or page titles should end up under h1`s. When the post is listed along with several others like on the homepage, each post`s title should be h2.
  • Webado C Webada: Meh, much depends on the options in the text editor. Some may be very poor depending on the theme. I hope that WP installation doesn`t set h1 to be the site name. It has to be the title of the page. The site name should be in a different world of its own.
  • Neil Cheesman: The reason I ask is that a Wordpress plugin re featured posts with their titles etc and it has the second option.. and it just doesn`t seem right... or make sense...
  • Webado C Webada: You`re overthinking it again lol
  • Neil Cheesman: okay.. but what if those post titles are listed under section headings... what should those section headings be? ie... California News H1 Today`s News H? It Rained H? (post title) Sport was played H? (post title) There was dancing in the street H? (post title) Today`s Sport H? Football H? post title Hockey H? post title Tennis H? post title
  • Webado C Webada: I can`t imagine what that h4 is doing. Again it must be according to the theme. What`s a plugin doing managing that anyway?
  • Neil Cheesman: Title and H1 are fine....
  • Webado C Webada: With html5 the <section> ...</section> is structured the same way as a page`s body. It can have its own h1, h2`s under that, etc.
  • Neil Cheesman: Not overthinking... that`s what there is.... section headings and post titles under them... does it matter what H tag they are or what would be suggested as preferable... or it doesn`t really matter one way or the other...

View original question in the Dumb SEO Questions community on Facebook, Friday, January 20, 2017).