Dumb SEO Questions

(Entry was posted by Zia Ul Haq Abdul Azeez on this post in the Dumb SEO Questions community on Facebook, Thursday, November 30, 2017).

Stop words in keywords

Hello everyone, shouldn`t we use stop words (a, the, of, in, etc) in focus keyword? Thanks in advance.
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Selected answers from the Dumb SEO Questions G+ community.

  • Casey Markee: Stop words are filtered out by Google for most queries. Yoast has a good overview that is worth reading on the matter: https://yoast.com/handling-stopwords/
  • Alan Bleiweiss: What matters most is when integrating keywords into any data field, URL, or content that humans can see, it`s critical to ensure it is readable and makes sense from that perspective specific to that data field, URL or content set. So while there`s no need to inject stop words into page Titles or URLs, given that these are accepted to be readable historically without them, it`s critical to include them in content if that content is to be respectful of the human mind.
  • Gerry White: I’m not sure stop words are filtered out so much as intelligently handled, otherwise Will I Am would be effectively invisible to Google... but yes, consolidation of keywords where the variant is a variant of stop words is often wise ...
  • Michael Martinez: As long as Bing and Google support exact match search you should include the stop words. People can and do search on phrases in quotes.

View original question in the Dumb SEO Questions community on Facebook, Thursday, November 30, 2017).

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