(Entry was posted by Chase Reiner on this post in the Dumb SEO Questions community on Facebook, 11/03/2016).

Site search data for a news website

Hey everyone, I`m trying to collect site search data through analytics for a news website on the unusual CMS called Ellington. For some reason when I look at the site quiries it`s all a bunch of URL`s and no actual words. This can`t be right. Is there something I`m missing here? Chase

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Eren Mckay: Where are you looking for this information Chase Reiner? What tool are you using?
Eren Mckay: Chase Reiner I use SerpStat to grab the top queries and rankings for the domain and also ahrefs.
Chase Reiner: Site search data isn`t about rankings it`s about what people are searching while on your site
Tim Capper: Not sure mate, never heard of that CMS before
Chase Reiner: What?
Eren Mckay: Oh Chase Reiner I thought you were reffering to search terms coming from the search engines. I`ve never worked with Ellington CMS. Maybe the analytics is just showing you which URLs the visitors are landing on and not the actual internal search terms.